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“Don’t Jerk & Drive” Campaign has been pulled. No joke. Too soon?

Nothing like a good public safety campaign to make you cringe. Or laugh. Or cringe AND laugh.

You didn’t miss this Yahoo news story did you?

 South Dakota officials have canceled a public safety campaign to raise awareness about the dangers of jerking the steering wheel on icy roads, saying it’s too risque. 

Apparently, this jerking the wheel thing really does happen and is a legit prob in the frozen wind-swept icy land of South Dakota.

The Department of Public Safety has pulled the “Don’t Jerk and Drive” ads, which played on the double-meaning of the word “jerk.” Highway Safety Director Lee Axdahl told the big South Dakota newspaper The Argus Leader earlier this week that the double meaning was intentional, to grab people’s attention.

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Roger that.

Safety Director Axdahl  says the department would prefer drivers keep their cars out of the ditch and their mind out of the gutter. Afraid that ship has already sailed.

His boss, Public Safety Director Trevor Jones is cancelling the social media and television ads. He says he doesn’t want innuendo to distract from the goal of saving lives on the road.

Once a “public safety campaign” reaches Jon Stewart it’s safe to say that it isn’t about safety anymore.

South Dakotans aren’t alone in the public-safety-is-a-laughing-matter – maybe they are on to somethin’

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south australian road sign

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